What is FishTank?

Getting Started In FishTank

Contact

FishTank™

FishTank is a lead distribution platform in TD SYNNEX’s Marketing as a Service portal that helps customers keep their sales pipeline filled with new opportunities. All TD SYNNEX customers may access the diverse pool of leads where leads are claimed using a token-based system. Sponsored leads may also be assigned directly to customers within the platform.

FishTank is designed to help accelerate demand through the channel. Platform reporting provides visibility into campaign progress, customers' activity, and sales impact over time.

Why Customers use FishTank

Lead distribution built for speed, focus, and follow up

FishTank makes it easy to access, match, and claim leads that align to your goals so you can move faster and stay consistent.

Campaign Focused Leads

Leads are generated based on sponsoring vendor’s specified target and qualification criteria to ensure a need for their product/solution offerings.

Streamlined Access

Customers access FishTank using their TD SYNNEX PartnerFirst (EC Express) login credentials for SSO. This allows vendors to limit the visibility of their leads to selected customers.

Targeted Matching

Customers define their ideal leads by filtering based on a wide range of criteria, ensuring they can prioritize leads that align with their business objectives.

Continuous Flow

A steady stream of vendor-agnostic Intent leads provide a foundation for sustained growth and success, ensuring customers are regularly visiting FishTank.

FishTank

Lead Glossary

FishTank is designed to fill customers’ sales funnel with access to qualified leads at various stages in their buying journey.

Customers only have visibility into leads that they can claim. Each lead is assigned a token value based on the qualification level.

1 Token - Top of Funnel

Intent Data Leads (“Always on Pipeline”)

Intent data identifies in market accounts showing early buying signals through active research and evaluation. Leads include decision maker contact details tied to the location where intent activity occurred.

5 Tokens - Top of Funnel

MQLs: Marketing Qualified Leads

These leads have shown a form of interest and taken an initial step to engage with a vendor’s product/solution. Examples include content syndication, event or webinar attendees, and email marketing leads.

10 Tokens - Middle of Funnel

hMQLs: Higher Marketing Qualified Leads

hMQLs are more qualified leads that have met key requirements and are ready for deeper engagement. They complete a custom survey to confirm pain points align with the vendor’s solution.

20 Tokens - Bottom of Funnel

SQLs: Sales Qualified Leads

SQLs are the most qualified leads and confirmed to be a strong fit for the vendor solution. They are phone qualified, show active interest, and should be contacted immediately.

How to get started

Frequently Asked Questions.

Find quick answers to common questions about using the FishTank™, streamlining your sales efforts, and managing your leads effectively.

How can I access and claim leads from the FishTank™?

Each TD SYNNEX partner receives a designated number of tokens which can be used to claim leads from the FishTank™. From the FishTank tab, navigate through the leads, filter according to your desired criteria, and click on the displayed token value to 'claim' the lead. Once claimed, the corresponding tokens will be deducted from your balance, and the lead will be added to your 'My Leads' tab. You will be able to access all the lead details for follow-up within the My Leads tab.

Anyone from your organization can view and claim lead in FishTank with an PartnerFirst account. Make sure you share the FishTank link with your colleagues so they can begin claiming leads as well.

How do tokens work?

A set token allotment is provided to all TD SYNNEX partners to claim leads in the FishTank pool. These tokens are shared among the users within your organization. Additional tokens are awarded on a campaign-by-campaign basis. When you're invited to additional campaigns, you will automatically receive the additional token allocation for the campaign. These allocations are determined by the vendor team, and the exact amount will vary.

Tokens are returned to your account once you provide status updates to your leads. To do this, navigate to the ‘My Leads’ section and update the Lead Stage and add a Comment. As long as you are providing updates, you should not run out of tokens.

Why do I only have access to a portion of my company’s Tokens?

Token allocations are company‑wide. Your organization gets a shared token balance which any of your company’s FishTank users can spend when claiming pool leads. If you’re seeing fewer tokens than expected, it typically means colleagues have used some of the shared balance, or your company hasn’t been opted into campaigns which add extra token blocks. Tokens are automatically replenished as your team posts lead status updates and notes in My Leads. Token allocations can be managed by a TD SYNNEX administrator or designated administrator within your organization to provide limits to any single user.

How to request more tokens?

First, make sure you are using the built‑in replenishment system and updating the Lead Stage and add notes in My Leads for all claimed leads; FishTank immediately returns tokens when feedback is saved.

If your company truly needs a larger pool (e.g., heavy claimers, larger team), you can request more tokens by clicking on the blue arrow in the box showing the Company-Wide Tokens balance. Requests are reviewed by a TD SYNNEX Admin for approval.

When are new leads added to the FishTank pool?

Why Don’t I see any hMQL or SQL Leads?

TD SYNNEX provides vendor-agnostic Intent leads to all partners, and access to higher qualified leads is based on the sponsoring vendors. For each campaign that a vendor sponsors, the vendor team nominates reseller partners to have access to the leads. If you are only seeing the vendor-agnostic Intent leads, then you are not actively invited to any of the vendor-sponsored FishTank campaigns at this time. The TD SYNNEX team emails partners with campaign details for each vendor-sponsored campaign in which they are invited.

What are Assigned Leads?

These are leads directed to a specific reseller account inside the FishTank platform instead of leaving them in the open FishTank pool to be claimed with tokens. In other words, Lead Assignments bypasses the token‑claim step and delivers the lead straight to the intended reseller. Vendors may choose this option for some or all their campaign leads.

When a lead is assigned to your organization, navigate to the Assigned Leads section and Accept or Reject the lead(s) right away. You may reassign leads to another FishTank user within your company, if desired. If a lead is rejected, it will either be reassigned to a different reseller or be moved to the FishTank Pool for another reseller to claim.

How to Designate an Admin?

How to Assign Leads to Colleagues?

Once a lead is claimed, it can be reassigned to a colleague at any time. From the My Leads section, hover over the lead and a blue ‘Assign Lead’ button will appear. Click that and select the user from your organization. Only users who have logged into FishTank will appear on this list.

To assign multiple leads at a time, select all the rows for the leads you want to assign, and select Assign User in the upper right.

How do I Export Leads?

What do I do if I Claim a Lead with Bad Contact Data?

How Do I Unclaim a Lead?